The pandemic changed our industry — video production, events, what live experiences look like — in ways that turned out to be permanent. Some of it was painful. A lot of it made us better. And now, on the other side of it, we’re seeing the full picture of what that shift actually means for organizations running events.
Before 2020, we were primarily an event AV and production support company. Great clients, great events, a lot of on-site work. Then the pandemic hit and everything changed overnight. We adapted fast — investing in virtual event platforms, remote production tools, and hybrid workflows at the exact moment when the industry needed them most.
Those investments didn’t go away when the world reopened. They became the foundation of something better.
3 Key Takeaways
1. Hybrid Is Now the Standard — Not the Exception
Post-pandemic, the most exciting thing we’re seeing is the ability to combine everything — in-person production with the virtual and streaming tools we built during the worst of COVID. Hybrid events that used to require significant investment and complexity are now a natural extension of what we do. The people in the room get a great live experience. The people watching online get something equally intentional — not an afterthought stream pointed at a stage.
2. Record Everything — The Views Come Later
One shift we’re watching closely: live viewership during events isn’t always as high as it was during the pandemic, when streaming was the only option. But post-event views are consistently strong and often higher. People are creating their own destination — coming back to watch on their own time, in their own way. That means your recorded content is just as valuable as the live broadcast, and you should be planning for both. This ties directly into our thinking on getting the most out of your produced content — the event is just the beginning.
3. The Tools We Built Then Serve You Now
The gear and workflows we invested in during the pandemic — remote switching, multi-platform encoding, virtual event integrations — weren’t temporary fixes. They’re now part of every production we run. Whether you’re planning a fully in-person event, a livestream, or something in between, those capabilities are baked into what we bring to the table. The pandemic forced the investment. Every client we work with benefits from it now.
Want to talk about what a modern event production looks like for your organization? Get in touch — we’d love to walk you through what’s possible.